BUSINESS TIP ––––––––––––––––––––––––––––––––––––––––––––––––––––––– become much more in the past two years. When launched, WhyTile. com offered consumers inspira- tion, ideas and advice on tile. The site has expanded to include an extensive commercial section that provides industry-specific content and tools for architects, design- ers and specifiers. The commercial section even includes case stud- ies, application information and a resource library. Kathy Meyer, TCNA’s Director of Marketing, says the content and top- ics on whytile.com are still expand- ing, allowing the site to become a good information source for the industry and their clients. “Why Tile provides information that also goes beyond style to explore how tile can improve the functionality of any space, and how ceramic tile compares to other surfaces, includ- ing plastic floors,” she said. “Why Tile provides excellent content and examples to share with customers and employees.” Meyer stresses that whytile.com is a useful resource for contractors as well. “The information and ideas at whytile.com can help a tile con- tractor articulate, with consistent and valid messaging, the benefits of using ceramic tile for their cus- tomer’s specific industry, applica- tion, or project,” she said. All the resources available on the site are free and are ideal in helping install- ers explain certain aspects of tile to their clients, including selection, design and maintenance tips. Planislope™ RS is a rapid-set- ting, pre-blended polymer-mod- ified mortar that includes a blend of select aggre- gates. It is d e s i g n e d for quick and effective pre-sloping under waterproofing mem- branes and thick-bed mortar installations. Planislope RS sets in one to two hours and pro- vides a smooth, level finish. Ideal for use in showers, the product can be applied in other interior and exterior, wet and dry environments. Planislope RS is well suited for a variety of substrates, includ- ing concrete, masonry cement block, cement backer units (CBUs), cement and porcelain tile, and adequately designed wood frame floor systems. www.mapei.com. 30 TileLetter | February 2019