NTCA developing installer-centric content In response to trending topics, technical advances, and educa- tional needs, Why Tile is continu- ously adding content to its site. Meyer says to expect to see even more new resources and content on the site this year. But 2019 will be a milestone year when it comes to tile contrac- tors and whytile.com. The NTCA is taking part in a joint project with the Why Tile team to produce content and resources specifically with tile contractors and install- ers in mind. “We are excited to see this joint venture take shape,” said NTCA Executive Director Bart Bettiga. “I look forward to seeing what the venture produces. Plus, I think whytile.com is an excel- lent asset to use to communicate the importance of using qualified labor to residential and commer- cial audiences.” How to become more involved Meyer said Why Tile is always looking for new partners. Anyone who is looking to become more involved in the program can regis- ter to become a partner by visiting the Why Tile Partners web portal (https://partners.whytile.com) or reaching out to Meyer (kmeyer@tileusa.com) or Roxanne Morris (rmorris@tileusa.com). BUSINESS TIP ––––––––––––––––––––––––––––––––––––––––––––––––––––––– The whytile.com commercial section offers content and tools for architects, designers and specifiers, including case studies, application information and a resource library. 34 TileLetter | February 2019