What about those resources? For those who haven’t visited whytile.com, the resources that it offers are numerous. For install- ers and their clients, it provides pattern ideas and an impressive design gallery to help with the cre- ative stages of the project. The site also includes an “Easy Care” page that is ideal to share with clients after a project is complete. The page explains how clients should maintain and protect their invest- ment (and the installer’s hard work) for years to come. Meyer explained that the Why Tile Partners web portal (https://part- ners.whytile.com) is another impor- tant – and free – resource installers may want to consider. “Why Tile Partners can take full advantage of these resources to help themselves, their employees and their custom- ers become educated about the smart and beautiful choices with ceramic tile,” she explained. After they register, the portal offers Why Tile partners four key resources: the Why Tile Activation kit, Why Tile logos for co-brand- ing opportunities, monthly social media posts, and a comprehen- sive Why Tile presenta- tion that amplifies the strengths of ceramic tile. The monthly social media posts include text and images partners can use on their own social channels as long as they include the hashtag #whytile. BUSINESS TIP ––––––––––––––––––––––––––––––––––––––––––––––––––––––– The “Easy Care” page explains how clients should maintain and protect their invest- ment once the installation is complete. The Field Guide is one of the popular resources offered on the whytile.com website. Milton Client Support Graphic Designer Greg Corain Web Development Team Corain Bryan Sales Team Manager Audio Team Anthony Marketing Team Mike J. Jenn Web Development Team Established 1990 Web Development • Corporate Video Production Telephone On-Hold Messages • Printed Promotional Gear Review Management • Search Optimization Paid Search Management CALL US TODAY! 32 TileLetter | February 2019