BUSINESS TIP –––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Ultracolor Plus FA with DropEffect™ technology is a fast- setting, non-shrinking grout with fine aggregate for grouting tile and stone joint widths from 1/16” to 3/4” (1,5 to 19 mm). The fine-aggregate formulation makes Ultracolor Plus FA an all-in-one grout replacement for sanded and unsanded grouts. DropEffect tech- nology reduces surface absorption to help repel water, dirt and grime from penetrating grout joints. Features and Benefits: • Easy to install and stain-resistant • Color-consistent • No efflorescence • No sealer required • 10% recycled content – TCNA Green Squared Certified® www.mapei.com the same question he had asked the first. The young man answered, “I am building a straight and strong wall.” The man walked on and encoun- tered a third worker on the construc- tion site also working with bricks. This one sighted down his line of bricks and checked his work ever so often with a level. He selected each brick so that the subtle colors worked one with the other in a pleasing way and mortared and expertly placed and tapped each brick into place. The walker’s curiosity got the best of him and he asked this worker the same question, “What are you doing here, sir?” The worker responded, “I am building a beautiful, strong wall that will surround a magnificent cathedral that will inspire count- less people for many, many years to come.” Without a doubt, how we do our job depends on our understanding of why we are doing it. Goals and direction – Where are we going? Beyond individual workers or even work teams having a clear understanding of their purpose, a successful organization must share its corporate goals and objectives with employees. Otherwise there will be no cohesion. Individuals may be working at cross purposes or with the company as a whole. In 2006, new Ford CEO Alan Mulally assessed his company’s sta- tus as dire. It had lost 25% of its market share since 1990, union- 28 TileLetter | September 2017