Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109 Page 110 Page 111 Page 112NEW PRODUCTS of Microban antimicrobial product protection demonstrates Florida Tile’s desire to stay ahead of the game by consistently innovating and implementing new technolo- gies. Dal-Tile parent company is honored with Google Partner distinction Mohawk, the parent company of Dal-Tile Corporation, is the first U.S. manufacturer as well as the first company in the flooring indus- try to become a Google Partner, a certification of excellence in digital marketing. Google Partners are considered trusted online experts who are qualified and certified to manage the online marketing of other busi- nesses. As a digital leader in the flooring industry, Mohawk already provides a comprehensive and successful suite of digital market- ing tools to its retailers. This certi- fication enhances those services. Subsidiary Dal-Tile provides similar services. “As a subsidiary of Mohawk Industries, Dal-Tile also provides a comprehensive and successful suite of digital market- ing tools to its retailers through its leading brands – Daltile, Marazzi, American Olean and Ragno.” said April Wilson, director, Brand Marketing, Dal-Tile. “We provide consumer engage- ment opportunities through email mar- keting, lead generation, social media and syndicated content offer- ings,” Wilson added. “As the largest ceramic tile manufacturer in the U.S., it is important to provide the means for our retailers to deliver the highest quality product and service to customers. Marketing practices are just one piece of that puzzle.” Google reviews its partners’ mar- keting campaigns to make sure they continue to meet its standards. Google Partners stay up to date on the latest Google tools and products by passing Google-administered cer- tification exams every 12 months. NEW PRODUCTS –––––––––––– Antolini’s Black Absolute Gold Design is a fusion of modern and classical worlds. Lavish golden threads run seamlessly through dark polished granite in a captivat- ing fashion. This detailing evokes a regal sense of modernism that both elevates and inspires. The stones of the Natura Collection add timeless 102 TileLetter | July 2016