Joseph Lundgren Consulting where growing your business is our purpose. Joe is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. He has developed his expertise in strategic planning, new development and marketing strategy during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe at 214.641.7773 for a free consultation proposal. www.JosephLundgrenConsulting.com Facebook Twitter Facebook Facebook Twitter Twitter Facebook Google Plus Twitter Google Plus Facebook Google Plus Linked-In Linked-In –––––––––––––––––––––––––––––––––––––––––––––––––––– EDITOR'S LETTER The following entry in the Sealants/Cleaners/Maintenance section of the 2017 TRENDS issue, page 86, was miscaptioned. Following is the correct product and description: MAPEI UltraCare™ Penetrating Plus SB Stone & Porcelain Tile Sealer is a premium, natural-look, solvent-based pen- etrating sealer that uses VOC-exempt materi- als to provide maximum protection against most common stains for all interior and exterior natural stone, unglazed porcelain and ceramic tiles, masonry, quarry tiles, and cementitious grout. The product can also be used as a pre-grouting sealer. It was spe- cially designed for dense stones such as gran- ite and unglazed porcelain tiles. It meets all EPA and SCAQMD standards for VOCs. www.mapei.com CORRECTION: TileLetter | May 2017 17