Demos, talks and meetings abound One of the most valuable aspects of the show is seeing products and methods in action, getting a chance to see products close up and meeting new people. NTCA had a full schedule of demos on the installation stage, and exhibi- tors also ran their own demos at their booths, and took time to tour TileLetter through their products. Crowds flocked to demos on the instal- lation stage by NTCA technical trainer/ presenters Robb Roderick (standing) and Mark Heinlein. Daniel Tallman demonstrates Schonox’s SL cement-based smoothing and finishing compound. At Johns Manville, the crew demonstrates the waterproof properties of GoBoard, with a fish tank made of the backer board. Shown are (l. to r.): Matthew Walp, Craig Swiatek, Sebastian Rodriguez, Duane Paradis, and Jeffrey Newcomer. At the CUSTOM booth, Expert Care and Maintenance Senior Technical Advisor Sole Alcaino demonstrates the AquaMix Cement Grout Haze remover. At Progress Profiles, Domenico Borelli and Dennis Bordin demonstrate Prodesso Heat Grip mat for floor warm- ing/uncoupling/ waterproofing. One of NTCA’s newer manufacturer mem- bers, Mexico-based Cement Pro, has over 40 years of experience manufacturing mor- tars, grouts, tile care products and bonding agents. Adrian and Alma Flores (pictured l-r) explained that Cement Pro also began manu- facturing in 2009 in Riverside, Calif. Broadcasting direct on Facebook Live during the show was Lindsey Waldrep (c.) of Crossville, moderating a discussion with Lisa Mende of Lisa Mende Designs (l.) and Patricia Gaylor of Patricia Gaylor Interior Design. 52 TileLetter | March 2017