news you need to know Dedicated to education and industry service Feature Story 32 In this issue... 42 Qualified Labor: The Benefits of Certification By Terryn Rutford, Social Structure Marketing 48 TISE West: positive mood, effusive showing of NTCA members By Lesley Goddin 56 Thin Tile: Florim's Magnum massive porcelain panels grace Eleganza Anaheim showroom Sponsored by MAPEI Corporation 68 Workshop and new member roundup feature story LATICRETE International, Inc. The Dean Smith Center wows with locker room renovation Array of LATICRETE products installed by NTCA Five Star Contractor Neuse Tile Service expedites complex project tileletter.com ONLINE NOW 60 20 24 48 March 2017 TileLetter | March 2017 1