52 2019 | TRENDS Rustic/stone While some markets in the US have moved beyond rustic stone looks, we still have many users that seek this style without the maintenance of natural stone. Manufacturers will display new generations of these designs to enhance the installation. Colors: what will we see? The traditional colors will continue to dominate our market since we are a “neutral” category; however, as users get “braver” we see more colors being used in tile installations. While Pantone announced the 2019 color of the year as Living Coral on page 16 of this issue and at this link (https://bit.ly/2Qgt6hF), we will not see this impact our core colors, but it’s important to offer more color in our offerings. Summary Keep in mind these checklist items as you walk the show: 1.What are my customers’ true desires from a performance stand- point? 2.Do I have the core looks addressed at various price points? a.Wood b.Gauged porcelain tile, slabs/ panels c.Marble d.Encaustic e.Fabric f. Cement g.Metallic h.Wall tiles, with an emphasis on the contemporary design i. Rustic/stone j. Colors – be sure to infuse this into your offering –––––––––– Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. To reach Joe, phone 214-641-7773 or visit josephlundgrenconsulting.com. TILE TRENDS (continued) WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM JLC_1.2_Horizontal_Ad_2017.indd 1 4/28/17 3:24 PM