“NEW” addition to the show this year. The inspiration for this pavil- ion came during our attendance at Cersaie last year. Assoposa, the Italian tile contractors’ asso- ciation, put together a remarkable display of craftsmanship with their own version of an installation showcase that sparked our imagi- nation. As you take a self-guided tour along the marked path, you’ll experience more than 20 differ- ent areas of tile installation. Each is meant to educate you on the difference between proper and improper installation methods, inspire your imagination with cre- ativity that can be incorporated into your projects, and expose you to the very latest in technology, materials and methods. All in all, there has never been more opportunity to learn, network and grow at Coverings so take advantage of all it has to offer. Your career and business will never be the same. Keep on tiling! –––––––––– Martin Howard, President NTCA Committee member, ANSI A108 mhoward@davidallen.com PRESIDENT'S LETTER ––––––––––––––––––––––––––––––––––––––––––––––––– WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM 12 TileLetter | 2018