b"PRESIDENT'S LETTER (continued) The revisions may be quite significant. The format andareas of the manual. As a result, some of the information organization of the information is still being evaluated. Ifbecame quite dated. you read through the ANSI standard with a critical eye, itThe format is still open to change. Much collaboration is easy to notice that much of the information is derivedwill be needed for the document to gain the approval of from a time long before more technically advanced tilethe full committee. The hope is to improve the standard materials, mortar additives, and aggregates that are partto provide very specific information that stays within the of many of todays most basic materials. bubble of a technical manual for installations guidelines Early drafts center around a document that builds theto achieve provable repeatable performance criteria for installation from the bottom up, floor or wall, withoutany products included in the standard. repeatinginformationalreadypresented,andinlayers that allow introduction of new innovative materials with reliable performance criteria to be placed in the appropri- Chris Walker ate layer. While similar to the existing format, reviewingNTCA President existing language for edits and updates will be thoroughVice President, David Allen Company andshouldallowforeasierreviewofrelated/affectedChairman, ANSI A-108 information in previous layers to provide a more directChairman, US TAG ISO TC-189 path to edit information when including new productsBoard of Directors ABC-VA or updates in the future. Over the last several decades,Voting Member TCNA Handbook aschangesandintroductionsweremade,sometimesVoting Member NTCA Reference Manual they were added without fully evaluating or editing otherchriswalker@davidallen.comWHERE GROWING YOUR BUSINESSIS OUR PURPOSE.Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing.Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries.Joe has extensive experience in multiple sales channels including distribution and Home Centers.Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives.Please contact Joe Lundgren for a free consultation proposal!+1.214.641.7773JOSEPHLUNDGRENCONSULTING.COM8JLC_1.2_Horizontal_Ad_2017.indd 1 4/28/17 3:24 PM2019|TECH"