points need to come into align- ment. While this proposed ANSI standard is a work in progress that is still in committee, all agree there needs to be more work done to finalize standards and methods that ensure the right product for the job is installed the right way. So, what to do in the mean- time? The awareness that some of the foam pans and trays avail- able may have compression/ point loading issues, which could impact tile selection, is a good start. Your own survey of the products available might be required to vet the tray or pan that meets your needs: some pans have the waterproofing built in, while others require you to tackle the task. There are also varying methods of pan or tray construction, with reinforced or multilayer systems offering high- er compressive strength. In most parts of the US the concept of an EPS or XPS foam shower pan or tray is viewed as yet another accepted installa- tion method. Whether you are a staunch advocate of this product/ method, or just contemplating the concept, it is beneficial to be aware of the issues, concerns, and innovative advances associ- ated with this product in your installations. TECHNICAL FEATURE –––––––––––––––––––––––––––––––––––––––––––––––– WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM 54 TileLetter | May 2018