Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109 Page 110 Page 111 Page 112 Page 113 Page 114 Page 115 Page 116 Page 117 Page 118 Page 119 Page 120 Page 121 Page 122 Page 123 Page 124 Page 125 Page 126 Page 127 Page 128ing mortar to achieve mortar cov- erage requirements. Remember, mortar coverage will vary with the trowel size and condition of the substrate. To check that you are achieving proper coverage, periodically pull up a tile immediately after plac- ing it, and look at its backside to see how much contact and cover- age you’ve achieved. That way, you can verify that you are using the right amount of material and notch size. In the end, every project is unique. As large-format tiles con- tinue to grow in popularity, this is a good time to review the newest recommended installation tech- niques and technology on the market. The advent of LHT mortar technology brings more unifor- mity to the installation process and peace of mind for everyone involved. The TEC® brand is offered by H.B. Fuller Construction Products Inc. – a leading provider of tech- nologically-advanced construc- tion materials and solutions to the commercial, industrial and residential construction industry. Headquartered in Aurora, Illinois, the company’s recognized and trusted brands – TEC®, CHAPCO®, Grout Boost®, Foster®, ProSpec® and others – are available through an extensive network of distributors and dealers, as well as home improvement retailers. For more information, visit www. hbfuller-cp.com. Average contact area for tile should be at least 80% generally and increases to 95% in exterior, shower, or wet-area installa- tions. Natural stone requires a contact area of 100%. Back-buttering is usually a good idea to achieve 100% coverage for large and heavy tile, especially with natu- ral stone, but it does add installation time. T i l e I n d u s t r y M a r k e t i n g T i p s FREE MARKETING REPORT IN UNDER 30-MINUTES! TILE INDUSTRY AD AGENCY How would you like a to help with everything? What areYOU DOING TO MARKET YOUR COMPANY? REPUTATION MANAGEMENT WEBSITES MOBILE WEBSITES BRANDING VIDEO ON-HOLD MESSAGES 800.789.4619 www.omgnational.com IMAGE IS EVERYTHING, DON’T SETTLE FOR ANYTHING! 101 MARKETING TILE INDUSTRY TECH TALK –––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 78 TileLetter | January 2017